Adam opens up about the grind behind “overnight success,” why great songs still fall flat without a clear artist brand, and how a decade of touring taught him to win back a crowd when the set wobbles.
This conversation gets practical fast. We unpack the mechanics of The Road—originals and covers, real audiences, instant fan scoring—and why that format gives seasoned artists a fair shot at scale.
Adam shares how he tailors setlists to different markets, the difference between writing for yourself and pitching outside cuts, and how to convert big support slots into hard tickets. We swap case studies in branding—Keith Urban’s effortless swagger, Eric Church’s rebel stance, Kenny Chesney’s nostalgia engine—and the moment an artist stops chasing trends and starts owning a lane. It’s not all shop talk.
There’s a Kentucky velvet-buck misadventure, a fifth-grade Grease lead, MySpace-era networking, and a candid look at faith, timing, and letting go of outcomes you can’t control. If you care about country music, artist development, or the path from songwriter to headliner, this one’s a masterclass with heart, humor, and a little shrinkage.
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