A U.S. judge on Thursday dismissed X Corp's antitrust lawsuit that accused the World Federation of Advertisers and major companies including Mars, CVS Health and Colgate-Palmolive of illegally boycotting billionaire entrepreneur Elon Musk’s social media company.
U.S. District Judge Jane Boyle in the federal court in Dallas said X failed to show it had suffered any harm under federal antitrust laws.
X Corp's lawsuit, filed in 2024, said the advertisers, acting through a World Federation of Advertisers initiative called Global Alliance for Responsible Media, collectively withheld “billions of dollars in advertising revenue” from X, previously known as Twitter.
X and the World Federation of Advertisers did not immediately respond to requests for comment.
The lawsuit claimed the advertisers acted against their own economic self-interests in a conspiracy against the platform that violated U.S. antitrust law.
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