Several top American beverage companies announced Monday an online platform aiming to “empower consumers” with transparent information about their drinks’ ingredients.
The digital platform lets U.S. consumers scan product QR codes included on beverage cans and bottles and connect to GoodtoKnowFacts.org, an online database from the American Beverage Association that “provides factual, non-industry information about more than 140 beverage ingredients,” according to the announcement. The beverage companies involved in this ingredient transparency effort include The Coca-Cola Company, Keurig Dr Pepper and PepsiCo.
“Consumers want greater transparency and deserve to have confidence in the safety of their foods and beverages,” American Beverage Association President and CEO Kevin Keane said in a statement. “Transparency means more than simply listing ingredients – it means providing relevant context that helps people understand where specific ingredients are used, what function they serve and how regulators in different countries view them.”
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